B orn out of a need in the industry that demanded unconventional solutions accounting for the rapid pace of change. This change is often attributed to technology, but it is not just the intervention of digital but a host of other factors that are spearheading change in our world at an unprecedented pace. Ideas spread in seconds and boundaries evaporate, leaving companies unprotected from global competition.
Consumers are better informed, more demanding and they have the tools to communicate and shop globally. This increasingly complex, interconnected and rapidly changing world holds huge opportunities. But companies need agents to turn these opportunities into products and services. Design driven innovation holds the key to this methodology. Design is the process of discovering opportunities and turning them into usable solutions.
Ideas spread in seconds and boundaries evaporate, leaving companies unprotected from global competition.