P eter Van Riet is the creative mind behind this hybrid design studio, which collaborates closely with talented specialists from various sectors. This dynamic platform for creativity, coupled with a unique ‘vision on creation’, is oriented for a wide variety of services, ranging from product design to company design.
Our focus is actually a broad spectrum of services such as product design, design thinking and design management, through which we offer our customers a creative interface.
We think both on micro and macro levels in order to produce the maximal result in meeting a client’s specific requirements. As specialists in diverse forms of design consultancy, we strive to maintain a balance between qualitative, innovative design and market relevance.
Our process approach is always conducted in close contact with the customer to ensure a collective, result-oriented growth process. This type of intensive interaction with the client is one of our strong suits.
Emotionality is an indefinable surplus value: form follows function and feeling. Methodology is not the only ingredient necessary in the design process. The emotional force of products is becoming increasingly important. Because we live in a continually evolving society, one in which emotions, fragmentation, and cross-disciplinary thinking are facts, these aspects also permeate our designs. We are oriented towards the future while simultaneously valuing and examining ‘the now’.